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Physical Therapy Outcomes & Marketing Blog


Posted On: March 12, 2018 by CareConnections in: Rehab Marketing, The Basics

Estimated Reading Time: 7 minutes Last Updated: 3/12/18 #1 Provide value to the reader. The reader is your target market, so you should have a lot of good input to provide them. #2 It must be well written if in written format and decent quality (especially sound) if in video or podcast format. If you aren’t communicating clearly, you’ll just make the reader mad and do damage to your brand. #3 It must be original material or material presented in an original way. If it’s already out there, you’re too late. But you can always reference established material and provide a new spin or translate it to apply directly to your target market. There are your general concepts. Not rocket science. Doing is always the hard part. To get inspired, let’s look at some folks that are doing it right. Top 3 blogs to emulate for your PT content marketing These blogs do an excellent job of providing clear, helpful content to their markets. After you’ve written