Home Blog

Physical Therapy Outcomes & Marketing Blog

How to promote your blog post - frequency and format

Posted On: April 29, 2018 by CareConnections in: Rehab Marketing, The Basics

Estimated Reading Time: 6 minutes Last Update: 3/13/18 Everyone sells. This is why you’ve written a blog and are engaged in content marketing. But as many bloggers have learned, hitting the publish button does you no good if you don’t have a following. So, let’s talk about selling your blog. I have read in many places that you want somewhere between 5-12 touch points before giving up on a sale. I cannot, however, find the research to support this. So, we’re going to proceed on logic and you will have to test via your own experience (using Google Analytics not your feelings, right?). Here are our logical assumptions: The more times something is put in front of your face, the more likely you are to notice it. The more closely related to your interests and needs something is, the more likely you are to notice it. For example, almost no man will pay attention to a tampon ad. Does not apply. But if his golf game is off because of elbow pain, he