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Estimated Reading Time: 6 minutes Last Update: 3/13/18 Everyone sells. This is why you’ve written a blog and are engaged in content marketing. But as many bloggers have learned, hitting the publish button does you no good if you don’t have a following. So, let’s talk about selling your blog. I have read in many places that you want somewhere between 5-12 touch points before giving up on a sale. I cannot, however, find the research to support this. So, we’re going

Estimated Reading Time: 7 minutes Last Updated: 3/12/18 #1 Provide value to the reader. The reader is your target market, so you should have a lot of good input to provide them. #2 It must be well written if in written format and decent quality (especially sound) if in video or podcast format. If you aren’t communicating clearly, you’ll just make the reader mad and do damage to your brand. #3 It must be original material or material presented in an original way. If it’s