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Estimated Reading Time: 7 minutes Last Updated: 3/12/18 #1 Provide value to the reader. The reader is your target market, so you should have a lot of good input to provide them. #2 It must be well written if in written format and decent quality (especially sound) if in video or podcast format. If you aren’t communicating clearly, you’ll just make the reader mad and do damage to your brand. #3 It must be original material or material presented in an original way. If it’s