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Estimated Reading Time: 5 minutes Last Update: 1/17/2018 Target Market Part 1: What is Target Market Segmentation?  Have you ever had a patient or client you wanted to fire? Or have you ever said, “Gosh, I wish all my patients were like that!” Well you’ve just segmented your market. Market segmentation is dividing your customer or patient base up by a certain set of characteristics. It could be age, condition, body area, type of insurance, how many gray hairs they’ve